Supporting feminist, women’s rights and gender justice movements to thrive, to be a driving force in challenging systems of oppression, and to co-create feminist realities.
Your comprehensive research product is now all organized and edited. You now want to ensure your findings are visually accessible and appealing to facilitate the dissemination.
Consider developing smaller products along with your long report.
As mentioned in the “Synthesize your research findings,” AWID often pulls smaller products from the lengthy research report. This allows for wider and easier distribution specialized for key audiences.
Always keep your targeted population in mind: who will read your report?
Examples of smaller products distilled from a larger report:
Infographics
Online gallery
An animation presenting your arguments
1. Think as your audience thinks
People are bombarded with information constantly. Your product will have to be visually compelling to maintain the interest of your audience. Again, having an idea of what you hope to accomplish and who you hope to reach, will allow the designer to create targeted products.
A lengthy written PDF report may seem the only way to present your research, but it could appear overwhelming to most people – especially online.
If you want to share your product with an online community, think about creating memes and infographics to use on social media, blogs and web platforms.
When deciding whether to create smaller products, consider dividing your results into several smaller products that you could share with targeted populations or at different times of the year to reactivate the interest on your product.
2. Work with a professional designer
If you have limited time and a little bit of budget, we recommend hiring a design firm.
It can be tempting for economic reasons to use in-house staff to package your report. However, a professional graphic designer can make a huge difference on how your final product looks and thus on how much impact it will have!
The designer (in-house or hired) must be able to:
Show you samples of their previous work that is similar to what you seek.
Provide you clear advice on how to present your research based on the content you provide and the audience you are targeting.
Suggest additional or different pieces to package your product.
What the designer will need from you:
A general idea on what you would like the lengthy report to highlight through visuals and graphics (what are the most important pieces of information, the key findings, for example) and some ideas on the types of smaller products you want to create (brochure, an infographic, a series of viral memes, for example). If possible, show the designer examples of similar documents developed by other organizations.
Your budget and time frame.
Your organization’s visual guidelines if you have any (logo, official colours, fonts, etc...).
A few photos copyright free or access to your photo bank if you have one.
Key visuals that need to be included – graphs, tables and other visual graphics drawn from your research.
The designer is a graphic expert. S/he is not necessarily familiar with women’s issues and does not know the results of your research, especially if you hire an external firm.
Communicate what elements of this report is important to you and who is your target. The designer will propose a way to highlight these elements and make the whole piece appealing to your users.
3. Make sure it's consistent
While creating a set of smaller information products, do not forget to link them all together:
A shorter version of the report that focuses only on your final results and recommendations should present a link to the final, full report
A visually compelling infographic that sends a message on the state of funding for your particular research can link to your website and the related section of the full report. It should be associated with a call to share on social media.
A short animation video that uses the data, findings and recommendations from your report should link back to your organization website and social media
A series of viral memes that can be distributed online should link back to your report, infographic, shorter report, etc.
It is also important to keep the research staff involved, so they can ensure any offshoot products stay true to the actual findings of the research.
After the design and packaging of the final research report is complete, if any of the wording of content was changed, be sure to re-send to translators.
If you create smaller products, once designed and packaged, you will also need to get the copy translated for those pieces. The translations should be clear enough so the designer can apply to the design, even if she/he does not speak the language.
Once translated, make sure to have your design proofread by a native speaker before sharing it!
Member states and women's rights advocates and organisations are gathering at the United Nations Headquarters in New York from 13 - 24 March for the 61st Commission on the Status of Women to address ‘women’s economic empowerment’ in the context of Sustainable Development Goal 5.
Whilst AWID is looking forward to physically meeting those of you who will be in New York, we want to engage with all those who cannot attend CSW, and as much as possible, amplify your voices in relevant spaces.
Continue reading to find out how to engage with AWID around CSW, whether you are attending physically or not.
Participate in an artistic takeover!
We are thrilled that AWID member Nayani Thiyagarajah is attending CSW this year and will take over the AWID Instagram. She will be available onsite to connect with other members for a possible feature on our Instagram. She will also explore possibilities of including some AWID members in a short film on the theme, ‘The personal is political’, a story of Nayani’s participation in this year’s CSW.
Nayani Thiyagarajah
Who is Nayani?
Nayani Thiyagarajah is a director, producer, and writer, dedicated to stories for the screen. A daughter of the Tamil diaspora, she calls Toronto home. For over 10 years, Nayani has worked in the arts and cultural industries. Her first independent feature documentary Shadeism: Digging Deeper (2015) had its World Premiere at the 2015 Zanzibar International Film Festival, where it won a Special Jury Prize. Nayani recently launched [RE]FRAME, with her producing partner Camaro West, a production company based out of Atlanta and Toronto, focused on re-framing the narratives around Black, Indigenous, and other people of colour through storytelling on screen.
On a more serious note, it should be noted that Nayani has a strange laugh, she's quite awkward, and her head is always in the clouds. She feels blessed beyond belief to create stories for the screen and play make believe for a living. Above all else, she believes in love.
Interested in meeting Nayani and being considered for inclusion in the film?
Send an email to membership@awid.org with the subject line “CSW Artistic Takeover”
By 13 March 2017
Please include your full name and country information.
Can't attend? Voice it!
If you are not able to attend CSW61 because of a travel ban, either due to the one imposed by the Trump administration or one you are facing from your own government, please share your story with us.
Send us messages you want heard in the United Nations spaces concerning funding, the impact of the reinstatement of the Global Gag Rule, and the need to push back against all types of religious fundamentalisms. You can send these in the following formats:
Video: no longer than two minutes and sent through a file sharing folder (for example dropbox, google drive)
Audio: no longer than two minutes and sent through a file sharing folder (for example dropbox, google drive)
Image: you can share a photo or a poster of your message
Text: no longer than 200 words and sent in the body of an email or in a word document
AWID members tell us that connecting with other members at CSW is valuable. In such a huge advocacy space, it is useful to connect with others including activists working on similar issues, or originating from the same country or region. Recognising the importance of connecting for movement building, we invite you to:
Interested in connecting with other members @CSW61?
If you are attending the CSW, we’d love to see what’s going on through your eyes!
Show us by capturing a moment you find speaks to the energy in the CSW space, be it on or off site. We hope to publish some of your ‘images’ on our social media channels and share on awid.org.
You can send us:
colour and/ or black and white photographs with a title (if you wish) and
a caption (no longer than 100 words) about the story your image tells.
Please also include:
your full name and country of origin and
let us know if we can publish the information you shared (in part or in full).
