Keila Almanza
Confronting Extractivism & Corporate Power
Women human rights defenders (WHRDs) worldwide defend their lands, livelihoods and communities from extractive industries and corporate power. They stand against powerful economic and political interests driving land theft, displacement of communities, loss of livelihoods, and environmental degradation.
Why resist extractive industries?
Extractivism is an economic and political model of development that commodifies nature and prioritizes profit over human rights and the environment. Rooted in colonial history, it reinforces social and economic inequalities locally and globally. Often, Black, rural and Indigenous women are the most affected by extractivism, and are largely excluded from decision-making. Defying these patriarchal and neo-colonial forces, women rise in defense of rights, lands, people and nature.
Critical risks and gender-specific violence
WHRDs confronting extractive industries experience a range of risks, threats and violations, including criminalization, stigmatization, violence and intimidation. Their stories reveal a strong aspect of gendered and sexualized violence. Perpetrators include state and local authorities, corporations, police, military, paramilitary and private security forces, and at times their own communities.
Acting together
AWID and the Women Human Rights Defenders International Coalition (WHRD-IC) are pleased to announce “Women Human Rights Defenders Confronting Extractivism and Corporate Power”; a cross-regional research project documenting the lived experiences of WHRDs from Asia, Africa and Latin America.
We encourage activists, members of social movements, organized civil society, donors and policy makers to read and use these products for advocacy, education and inspiration.
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"Women Human Rights Defenders confronting extractive industries: an overview of critical risks and Human Rights obligations" is a policy report with a gender perspective. It analyses forms of violations and types of perpetrators, quotes relevant human rights obligations and includes policy recommendations to states, corporations, civil society and donors.
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"Weaving resistance through action: Strategies of Women Human Rights Defenders confronting extractive industries" is a practical guide outlining creative and deliberate forms of action, successful tactics and inspiring stories of resistance.
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The video “Defending people and planet: Women confronting extractive industries” puts courageous WHRDs from Africa, Asia, and Latin America in the spotlight. They share their struggles for land and life, and speak to the risks and challenges they face in their activism.
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Challenging corporate power: Struggles for women’s rights, economic and gender justice is a research paper outlining the impacts of corporate power and offering insights into strategies of resistance.
Share your experience and questions!
Tell us how you are using the resources on WHRDs Confronting extractivism and corporate power.
◾️ How can these resources support your activism and advocacy?
◾️ What additional information or knowledge do you need to make the best use of these resources?
◾️ How can these resources support your activism and advocacy?
◾️ What additional information or knowledge do you need to make the best use of these resources?
Thank you!
AWID acknowledges with gratitude the invaluable input of every Woman Human Rights Defender who participated in this project. This project was made possible thanks to your willingness to generously and openly share your experiences and learnings. Your courage, creativity and resilience is an inspiration for us all. Thank you!
Related Content
Can I share the survey with others?
Yes, please do! We encourage you to share the survey link with your networks. The more diverse perspectives we gather, the more comprehensive our understanding of the financial landscape for feminist organizing will be.
Roxana Reyes Rivas
Roxana Reyes Rivas, philosopher, feminist, lesbian, poet, politician and LGBT and women’s rights activist from Costa Rica. Owner of a sharp pen and incisive humour, a laugh a minute. She was born in 1960 and raised in San Ramón of Alajuela, when it was a rural town, and her whole life she would break away from the mandates of what it meant to be a woman.
With El Reguero (Costa Rican lesbian group) she organized lesbian festivals for over a decade, fun-filled formative spaces to come together at a time when the Costa Rican government and society persecuted and criminalized the lesbian existence. For hundreds of women the lesbian festivals where the only place they could be themselves and come together with others like them.
Roxana would often say founding political parties was one of her hobbies. “It’s important for people to understand there are other ways to do politics, that many issues need to be solved collectively”. She was one of the founders of the New Feminist League and VAMOS, a human rights focused political party.
“The philosophical trade is meant to jab, to help people ask themselves questions. A philosopher who doesn’t irritate anyone is not doing her job”. For 30 years Roxana taught philosophy at several Costa Rican public universities. Through her guidance, generations of students reflected about the ethical dilemmas in science and technology.
Roxana’s favourite tool was humour, she created the Glowing Pumpkin award, an acknowledgement to ignorance that she would bestow upon public figures, through her social media channels, mocking their anti-rights expressions and statements.
An aggressive cancer took Roxana at the end of 2019, before she could publish a compilation of her poems, a departing gift from the creative mind of a feminist who always raised her voice against injustice.
Umyra Ahmad
Biography
Umyra Ahmad est une féministe malaisienne expérimentée en plaidoyer international et régional et en éducation aux droits humains. Au sein de l'AWID, elle travaille à la promotion des droits liés au genre et à la sexualité à l'ONU. Avant de nous rejoindre, elle était chargée de programme à IWRAW Asie-Pacifique, où elle a aidé des organisations de terrain régionales, nationales et locales à utiliser les mécanismes des organes conventionnels de l'ONU comme outils de redevabilité des États et d'accès à la justice. En Malaisie, elle travaille avec des collectifs queer et de réfugié·e·s, et soutient la coordination de diverses initiatives d'entraide.
Position
Responsable de Plaidoyer pour l’initiative de Promotion des Droits Universels et de la Justice
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Before you begin
Before starting the WITM research methodology, it is important you prepare the background and know what to expect.
Capacity
With AWID’s WITM research methodology, we recommend that you first review the entire toolkit.
While this toolkit is designed to democratize WITM research, there are capacity constraints related to resources and research experience that may affect your organization’s ability use this methodology.
Use the “Ready to Go?” Worksheet to assess your readiness to begin your own WITM research. The more questions you can answer on this worksheet, the more prepared you are to undertake your research.
Trust
Before beginning any research, we recommend that you assess your organization’s connections and trust within your community.
In many contexts, organizations may be hesitant to openly share financial data with others for reasons ranging from concerns about how the information will be used, to fear of funding competition and anxiety over increasing government restrictions on civil society organizations.
As you build relationships and conduct soft outreach in the lead-up to launching your research, ensuring that your objectives are clear will be useful in creating trust. Transparency will allow participants to understand why you are collecting the data and how it will benefit the entire community.
We highly recommend that you ensure data is collected confidentially and shared anonymously. By doing so, participants will be more comfortable sharing sensitive information with you.
First step
We also recommend referring to our “Ready to Go?” Worksheet to assess your own progress.
Snippet FEA argentina history cooperatives (ES)
Argentina tiene una larga historia de cooperativas autogestionadas y lugares de trabajo controlados por lxs trabajadorxs.
En 2001, el país vivió una de las peores crisis económicas de su historia.
Como respuesta a la recesión y como forma de resistencia y resiliencia, lxs trabajadorxs de todo el país comenzaron a ocupar sus lugares de trabajo.
La Cooperativa Textil Nadia Echazú fue la primera cooperativa creada por y para personas trans y travesti en busca de autonomía económica y condiciones de vida dignas.
Proporciona oportunidades de trabajo, acceso a la seguridad social, ingresos sostenibles y derechos económicos para las comunidades a las que sirve.
Nellys Palomo
Snippet - WITM why - PT
Por Que Devo Realizar Este Inquérito?
Dorothy Masuka
«Yo no planeaba ser una cantante, el canto planeó estar en mí.» - Dorothy Masuka (entrevista de Mail & Guardian)
Dorothy Masuka, nacida en 1935 en Bulawayo (en ese momento Rodesia del Sur, ahora Zimbabue), creció en Sudáfrica, y se convirtió en una reconocida compositora, cantante de jazz, activista, y defensora ferviente de la lucha contra el apartheid. Definida como «una arquitecta del discurso de la música popular africana de liberación», Dorothy a menudo cantaba sobre política en lenguas indígenas africanas y, a través de todo su trabajo, confrontó las políticas racistas del gobierno sudafricano.
Una de estas canciones, titulada «Dr. Malan» (por el político pro-apartheid D.F. Malan) fue prohibida. Luego, en 1961, grabó «Lumumba», una canción sobre el asesinato del líder anticolonial Patrice Lumumba. El trabajo y el activismo de Dorothy atrajeron la atención de la División Especial de la policía sudafricana, y fue forzada a un exilio político que se prolongaría durante tres décadas. Durante ese tiempo, trabajó con grupos independentistas, incluido el Congreso Nacional Africano. En 1992, cuando el apartheid comenzó a desmoronarse y Nelson Mandela fue liberado de prisión, Dorothy regresó a Sudáfrica.
Su trabajo incluye la primera canción que grabó, en 1953, titulada «Hamba Notsokolo», que fue un éxito durante la década de 1950, y hoy es un clásico muy valorado. También escribió «El Yow Phata Phata», una canción que fue adaptada por Miriam Makeba, quien hizo de «Pata, Pata» un hit internacional.
Arraigados en la resistencia, la música y el activismo de Dorothy (popularmente conocida como «Auntie Dot» [«Tía Dot»]) estaban entretejidos, y dejaron un legado magnífico e inspirador.
Dorothy falleció en Johannesburgo el 23 de febrero de 2019 a la edad de 83 años, por problemas de salud.
Entrevista a Dorothy Masuka de Mail & Guardian (en inglés)
Escucha su música:
Sanyu Awori
Biography
Sanyu is a Pan-African feminist based in Nairobi, Kenya. She has spent the last decade supporting labour, feminist and human rights movements advocating for corporate accountability, economic justice and gender justice. She has worked with the Business & Human Rights Resource Centre, IWRAW Asia Pacific and the Commonwealth Human Rights Initiative. She has a Master’s of Laws in Human Rights Law and a Bachelor’s of Laws from the University of Nottingham. Her writing has been published in the Business and Human Rights Journal, Human Rights Law Review, Open Global Rights, Open Democracy and more. In her free time, she loves walking in the forest and chasing butterflies.
Position
Manager, Building Feminist Economies
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4. Collect and analyze your data
This section will guide you on how to ensure your research findings are representative and reliable.
In this section:
- Collect your data
1. Before launch
2. Launch
3. During launch- Prepare your data for analysis
1. Clean your data
2. Code open-ended responses
3. Remove unecessary data
4. Make it safe- Create your topline report
- Analyze your data
1. Statistical programs
2. Suggested points for analysis
Collect your data
1. Before launch
- First determine the best way to reach your survey population.
For example, if you want to focus on indigenous women’s rights organizers, do you know who the key networks are? Do you have contacts there, people who can introduce you to these organizations or ways of reaching them? - Determine if your key population can be easily reached with an online survey, if you need to focus on paper survey distribution and collection or a mix of both. This decision is very important to ensure accessibility and inclusiveness.
- Be prepared! Prior to advertizing, create a list of online spaces where you can promote your survey.
If you are distributing paper versions, create a list of events, spaces and methods for distributing and collecting results. - Plan your timeline in advance, so you can avoid launching your survey during major holidays or long vacation periods.
- Make it easy for your advisors and partners to advertize the survey – offer them pre-written Twitter, Facebook and email messages that they can copy and paste.
2. Launch
- Send the link to the survey via email through your organization’s email databases.
- Advertize on your organization’s social media. Similar to your newsletter, you can regularly advertize the survey while it is open.
- If your organization is hosting events that reach members of your survey population, this is a good space to advertize the survey and distribute paper versions as needed.
- Invite your advisors to promote the survey with their email lists and ask them to copy you so you are aware of their promotional messages. Remember to send them follow-up reminders if they’ve agreed to disseminate.
- Approach funders to share your survey with their grantees. It is in their interest that their constituencies respond to a survey that will improve their own work in the field.
3. During launch
- Keep the survey open for a minimum of four weeks to ensure everyone has time to take it and you have time to widely advertize it.
- Send reminders through your email databases and your partners databases asking people to participate in the survey. To avoid irritating recipients with too many emails, we recommend sending two additional reminder emails: one at midway point while your survey is open and another a week before your survey closes.
- As part of your outreach, remember to state that you are only collecting one response per organization. This will make cleaning your data much easier when you are preparing it for analysis.
- Save an extra week! Halfway through the open window for survey taking, check your data set. How have you done so far? Run initial numbers to see how many groups have responded, from which locations, etc. If you see gaps, reach out to those specific populations. Also, consider extending your deadline by a week – if you do so, include this extension deadline in one of your reminder emails, informing people know there is more time to complete the survey. Many answers tend to come in during the last week of the survey or after the extended deadline.
If you also plan to collect data from applications sent to grant-making institutions, this is a good time to reach out them.
When collecting this data, consider what type of applications you would like to review. Your research framing will guide you in determining this.
Also, it may be unnecessary to see every application sent to the organization – instead, it will be more useful and efficient to review only eligible applications (regardless of whether they were funded).
You can also ask grant-making institutions to share their data with you.
Prepare your data for analysis
Your survey has closed and now you have all this information! Now you need to ensure your data is as accurate as possible.
Depending on your sample size and amount of completed surveys, this step can be lengthy. Tapping into a strong pool of detail-oriented staff will speed up the process and ensure greater accuracy at this stage.
Also, along with your surveys, you may have collected data from applications sent to grant-making institutions. Use these same steps to sort that data as well. Do not get discouraged if you cannot compare the two data sets! Funders collect different information from what you collected in the surveys. In your final research report and products, you can analyze and present the datasets (survey versus grant-making institution data) separately.
1. Clean your data
- Resolve and remove duplications: If there is more than one completed survey for one organization, reach out to the organization and determine which one is the most accurate.
- Remove ineligible responses: Go through each completed survey and remove any responses that did not properly answer the question. Replace it with “null”, thus keeping it out of your analysis.
- Consistently format numerical data: For example, you may remove commas, decimals and dollar signs from numerical responses. Financial figures provided in different currencies may need to be converted.
2. Code open-ended responses
There are two styles of open-ended responses that require coding.
Questions with open-ended responses
For these questions, you will need to code responses in order to track trends.
Some challenges you will face with this is:
- People will not use the exact same words to describe similar responses
- Surveys with multiple language options will require translation and then coding
- Staff capacity to review and code each open-ended response.
If using more than one staff member to review and code, you will need to ensure consistency of coding. Thus, this is why we recommend limiting your open-ended questions and as specific as possible for open-ended questions you do ask.
For example, if you had the open-ended question “What specific challenges did you face in fundraising this year?” and some common responses cite “lack of staff,” or “economic recession,” you will need to code each of those responses so you can analyze how many participants are responding in a similar way.
For closed-end questions
If you provided the participant with the option of elaborating on their response, you will also need to “up-code” these responses.
For several questions in the survey, you may have offered the option of selecting the category “Other” With “Other” options, it is common to offer a field in which the participant can elaborate.
You will need to “up-code” such responses by either:
- Converting open-ended responses to the correct existing categories (this is known as “up-coding”). As a simple example, consider your survey asks participants “what is your favorite color?” and you offer the options “blue,” “green,” and “other.” There may be some participants that choose “other” and in their explanation they write “the color of the sky is my favorite color.” You would then “up-code” answers like these to the correct category, in this case, the category “blue.”
- Creating a new category if there are several “others” that have a common theme. (This is similar to coding the first type of open-ended responses). Consider the previous example question of favorite color. Perhaps many participants chose “other” and then wrote “red” is their favorite. In this case, you would create a new category of “red” to track all responses that answered “red.”
- Removing “others” that do not fit any existing or newly created categories.
3. Remove unecessary data
Analyze the frequency of the results
For each quantitative question, you can decide whether you should remove the top or bottom 5% or 1% to prevent outliers* from skewing your results. You can also address the skewing effect of outliers by using median average rather than the mean average. Calculate the median by sorting responses in order, and selecting the number in the middle. However, keep in mind that you may still find outlier data useful. It will give you an idea of the range and diversity of your survey participants and you may want to do case studies on the outliers.
* An outlier is a data point that is much bigger or much smaller than the majority of data points. For example, imagine you live in a middle-class neighborhood with one billionaire. You decide that you want to learn what the range of income is for middle-class families in your neighborhood. In order to do so, you must remove the billionaire income from your dataset, as it is an outlier. Otherwise, your mean middle-class income will seem much higher than it really is.
Remove the entire survey for participants who do not fit your target population. Generally you can recognize this by the organizations’ names or through their responses to qualitative questions.
4. Make it safe
To ensure confidentiality of the information shared by respondents, at this stage you can replace organization names with a new set of ID numbers and save the coding, matching names with IDs in a separate file.
With your team, determine how the coding file and data should be stored and protected.
For example, will all data be stored on a password-protected computer or server that only the research team can access?
Create your topline report
A topline report will list every question that was asked in your survey, with the response percentages listed under each question. This presents the collective results of all individual responses.
Tips:
- Consistency is important: the same rules should be applied to every outlier when determining if it should stay or be removed from the dataset.
- For all open (“other”) responses that are up-coded, ensure the coding matches. Appoint a dedicated point person to randomly check codes for consistency and reliability and recode if necessary.
- If possible, try to ensure that you can work at least in a team of two, so that there is always someone to check your work.
Analyze your data
Now that your data is clean and sorted, what does it all mean? This is the fun part where you begin to analyze for trends.
Are there prominent types of funders (government versus corporate)? Are there regions that receive more funding? Your data will reveal some interesting information.
1. Statistical programs
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Smaller samples (under 150 responses) may be done in-house using an Excel spreadsheet.
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Larger samples (above 150 responses) may be done in-house using Excel if your analysis will be limited to tallying overall responses, simple averages or other simple analysis.
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If you plan to do more advanced analysis, such as multivariate analysis, then we recommend using statistical software such as SPSS, Stata or R.
NOTE: SPSS and Stata are expensive whereas R is free.
All three types of software require staff knowledge and are not easy to learn quickly.
Try searching for interns or temporary staff from local universities. Many students must learn statistical analysis as part of their coursework and may have free access to SPSS or Stata software through their university. They may also be knowledgeable in R, which is free to download and use.
2. Suggested points for analysis
- Analysis of collective budget sizes
- Analysis of budget sizes by region or type of organization
- Most common funders
- Total amount of all funding reported
- Total percentages of type of funding (corporate, government, etc)
- Most funded issues/populations
- Changes over time in any of these results.
Previous step
Next step
Estimated time:
• 2 - 3 months
People needed:
• 1 or more research person(s)
• Translator(s), if offering survey in multiple languages
• 1 or more person(s) to assist with publicizing survey to target population
• 1 or more data analysis person(s)
Resources needed:
• List of desired advisors: organizations, donors, and activists
• Optional: an incentive prize to persuade people to complete your survey
• Optional: an incentive for your advisors
Resources available:
Survey platforms:
• Survey Monkey
• Survey Gizmo (Converts to SPSS for analysis very easily)
Examples:
• 2011 WITM Global Survey
• Sample of WITM Global Survey
• Sample letter to grantmakers requesting access to databases
Visualising Information for Advocacy:
• Cleaning Data Tools
• Tools to present your data in compelling ways
• Tutorial: Gentle Introduction to Cleaning Data
Previous step
Next step
Ready to Go? Worksheet
Snippet FEA Life expectancy of a trans and travesti (FR)
L'espérance de vie d'une personne trans et travesti en Argentine est de 37 ans - l'âge moyen de la population générale est de 77 ans.
Susana Chavez
Snippet - WITM To Strengthen - RU
Укрепить наш коллективный голос и влияние на увеличение и улучшение финансирования феминистских организаций, организаций по защите прав женщин, ЛГБТКИ+ и смежных организаций по всему миру
Mirna Teresa Suazo Martínez
Mirna Teresa Suazo Martínez faisait partie de la communauté garifuna (afro-descendante et autochtone) Masca et vivait sur la côte nord des Caraïbes du Honduras. Elle était leader de sa communauté et fervente défenseure du territoire autochtone, une terre qui a été violée le jour où l'Institut national agraire du Honduras a accordé des licences territoriales à des personnes extérieures à la communauté.
Ce fait déplorable a été à l'origine de harcèlements, d'abus et de violences répétés contre Masca, où les intérêts économiques de différents groupes se sont heurtés à ceux des forces armées et des autorités honduriennes. Selon l'Organisation fraternelle noire du Honduras (OFRANEH), la stratégie de ces groupes consiste à expulser et exterminer la population autochtone.
« Masca, la communauté garifuna située près de la vallée du Cuyamel, se trouve dans la zone d’influence de l’une des villes présumées modèles, une situation qui a déclenché des pressions territoriales le long de la côte garifuna. » - OFRANEH, 8 septembre 2019
Mirna Teresa, présidente du conseil d'administration de la communauté de Masca à Omoa, avait elle aussi fermement rejeté la construction de deux centrales hydroélectriques sur la rivière Masca, qui porte le même nom que sa communauté.
« La communauté garífuna attribue l'aggravation de la situation dans leur région à son opposition à l'exploitation touristique, à la monoculture de palmiers africains et au trafic de drogue, tandis qu'elle cherche parallèlement à construire une vie alternative au travers de la culture de la noix de coco et d'autres produits d'autoconsommation ». - Voces Feministas, 10 septembre 2019
Mirna Teresa a été assassinée le 8 septembre 2019 dans son restaurant « Champa los Gemelos ».
Elle est l'une des six femmes défenseures garifunas à avoir été assassinées rien qu'entre septembre et octobre 2019. Selon l'OFRANEH, les autorités n'ont pas mené d'enquête sur ces crimes.
« En ce qui concerne les communautés garífuna, une grande partie des homicides sont liés au régime foncier et à la gestion des terres. Cependant, les querelles entre les organisations criminelles ont abouti à des meurtres, à l’instar de ceux ayant eu lieu récemment à Santa Rosa de Aguán ». - OFRANEH, 8 septembre 2019
Maria Olivo
Biography
María es diseñadora gráfica y comunicadora visual. Ha trabajado con ONG e instituciones por los derechos humanos como Profamilia y OXFAM. Como mujer del Sur Global, se siente especialmente atraída a usar sus competencias para trabajar con organizaciones que ayudan a proteger el bienestar, así como los derechos de millones de niñas y mujeres de América Latina.
Position
Coordinadora, Comunicaciones Digitales
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8. Finalización y formato
Ya tienes el producto final y completo de la investigación organizado y editado. Ahora querrás facilitar la difusión de los resultados y para ello necesitarás que sean visualmente accesibles e interesantes.
En esta sección
- Prepara el informe extenso para la difusión pública
1. Piensa tal como lo hace tu público
2. Trabaja con profesionales del diseño
3. Asegura la consistencia de los productos- Controla la calidad de las traducciones
Prepara el informe para la difusión pública
Considera la posibilidad de elaborar productos más breves además del informe extenso.
Como dijéramos en «Sintetiza los resultados de la investigación», AWID muchas veces prepara productos más breves a partir del informe de investigación completo. Esto permite difundirlo más y mejor entre audiencias específicas de importancia clave.
Siempre ten presente cuál es la población a la que te diriges: ¿quién va a leer tu informe?
Ejemplos de productos breves derivados de un informe más extenso:
- Infografías
- Galería en línea
- Una secuencia animada que presente los argumentos
1. Piensa tal como lo hace tu público
Todo el tiempo nos bombardean con información. Para conservar el interés de la audiencia, el producto deberá tener un atractivo visual. Una vez más, saber qué quieres lograr y a quién esperas llegar, permitirá que quien se encargue del diseño pueda crear productos para audiencias específicas.
Un informe escrito de muchas páginas en PDF tal vez te parezca la única forma posible de presentar la investigación, pero a mucha gente le puede resultar abrumador — sobre todo en Internet.
Si quieres compartir el producto con una comunidad en línea, piensa en crear memes e infografías para usar en las redes sociales, blogs y plataformas virtuales.
Para decidir si vas a crear o no productos más breves, piensa si podrás dividir los resultados en varios productos más breves para compartirlos con poblaciones específicas o en distintos momentos del año, reavivando así el interés por el producto.
2. Trabaja con profesionales del diseño
Si cuentas con un tiempo limitado y el presupuesto te lo permite, te recomendamos contratar a profesionales del diseño.
Por razones económicas puedes sentir la tentación de pedirle al personal de tu organización que le dé formato al informe. Pero un diseño gráfico profesional puede marcar una gran diferencia en el aspecto del producto final y por lo tanto en el impacto que podrá alcanzar.
Las personas que se encarguen del diseño (ya sean de tu organización o contratadxs) deben ser capaces de:
- Acercarte muestras de trabajos suyos previos que sean similares a lo que estás buscando.
- Brindarte consejos claros acerca de cómo presentar la investigación a partir de los contenidos que les aportes y del público al que te diriges.
- Sugerir materiales adicionales o diferentes para presentar el producto.
¿Qué necesitarás aportarles a quienes se encarguen del diseño?
- Una idea general de lo que te gustaría destacar del informe extenso utilizando herramientas visuales y gráficos (cuáles son los elementos más importantes sobre los que quieres informar, por ejemplo, los resultados principales) y algunas ideas acerca de qué clase de productos más breves quisieras producir (por ejemplo, un folleto, una infografía, una serie de memes virales). Si puedes, muéstrale a las personas encargadas del diseño ejemplos de documentos similares elaborados por otras organizaciones.
- Tu presupuesto y cronograma.
- Las pautas visuales de la organización, si es que las tienes (logo, colores y tipos de letra oficiales, etc.)
- Algunas fotos de uso libre o acceso a tu banco de fotos si lo tienes.
- Las principales herramientas visuales que deben ser incluidas: gráficos, tablas y otras figuras tomadas de la investigación.
Recuerda que estarás trabajando con profesionales del diseño, que no necesariamente conocen las temáticas de las mujeres ni tampoco los resultados de la investigación, sobre todo si son personas contratadas y que no forman parte de tu organización.
Comunícales qué elementos del informe son importantes para ti y cuál es tu audiencia. Ellxs te sugerirán formas de destacar esos elementos y de hacer que todo el producto resulte atractivo a lxs usuarixs.
3. Asegura la consistencia de los productos
Cuando hayas creado un conjunto de productos informativos más breves, no olvides vincularlos entre sí:
- Una versión breve del informe centrada solo en los resultados finales y las recomendaciones deberá incluir un vínculo al informe completo, en su versión final.
- Una infografía visualmente atractiva que comunique un mensaje acerca de la situación del financiamiento de acuerdo a la temática que investigaste tendrá que incluir un vínculo a tu sitio de Internet y a la correspondiente sección en el informe completo. También deberá incluir una invitación a compartir la infografía en las redes sociales.
- Una breve secuencia animada que utilice la información, los resultados y recomendaciones del informe deberá incluir un vínculo al sitio de tu organización en Internet y a sus redes sociales
- Una serie de memes virales que se puedan difundir por Internet deberá incluir un vínculo al informe, a las infografías, a la versión breve del informe, etc.
También es importante que el personal que hizo la investigación se involucre en este estadio del proceso, para garantizar que todos los productos derivados sean consistentes con los resultados de la investigación.
Controla la calidad de las traducciones
Una vez que hayas completado el diseño y la presentación del informe de investigación en su versión final, asegúrate de volver a enviar a traducir cualquier modificación que se haya producido en la terminología o el contenido.
Si además creaste productos breves, una vez que estén diseñados y listos para ser difundidos también necesitarás contar con copias en los idiomas a los que se tradujo el informe. Las traducciones deben ser lo suficientemente claras como para que quien se encarga del diseño pueda elaborar los productos aun si no habla el idioma en que están escritos.
Una vez completadas las traducciones, asegúrate de que una persona que sea hablante nativa del/los idioma/s que corresponda/n las revise, antes de difundirlas.
Paso previo
7. Sintetiza los resultados de la investigación
Paso siguiente
Duración estimada
• 2 - 3 meses
Personas que se necesitan
• 1 persona (o más) de investigación
• 1 Editor (editor web o si crea un producto en línea)
• Personal o empresa de diseño
• Traductores, de ofrecer encuesta en varios idiomas
Recursos necesarios
• Lista de los espacios en línea para la difusión
Paso previo
7. Sintetiza los resultados de la investigación
Paso siguiente
9. Haz incidencia y cuéntale al mundo
Planilla «¿Estoy listx?»
Snippet FEA Financial Precarities (EN)
is constant
Sunila Abeyseke
