Protection of the Family
The Issue
Over the past few years, a troubling new trend at the international human rights level is being observed, where discourses on ‘protecting the family’ are being employed to defend violations committed against family members, to bolster and justify impunity, and to restrict equal rights within and to family life.
The campaign to "Protect the Family" is driven by ultra-conservative efforts to impose "traditional" and patriarchal interpretations of the family, and to move rights out of the hands of family members and into the institution of ‘the family’.
“Protection of the Family” efforts stem from:
- rising traditionalism,
- rising cultural, social and religious conservatism and
- sentiment hostile to women’s human rights, sexual rights, child rights and the rights of persons with non-normative gender identities and sexual orientations.
Since 2014, a group of states have been operating as a bloc in human rights spaces under the name “Group of Friends of the Family”, and resolutions on “Protection of the Family” have been successfully passed every year since 2014.
This agenda has spread beyond the Human Rights Council. We have seen regressive language on “the family” being introduced at the Commission on the Status of Women, and attempts made to introduce it in negotiations on the Sustainable Development Goals.
Our Approach
AWID works with partners and allies to jointly resist “Protection of the Family” and other regressive agendas, and to uphold the universality of human rights.
In response to the increased influence of regressive actors in human rights spaces, AWID joined allies to form the Observatory on the Universality of Rights (OURs). OURs is a collaborative project that monitors, analyzes, and shares information on anti-rights initiatives like “Protection of the Family”.
Rights at Risk, the first OURs report, charts a map of the actors making up the global anti-rights lobby, identifies their key discourses and strategies, and the effect they are having on our human rights.
The report outlines “Protection of the Family” as an agenda that has fostered collaboration across a broad range of regressive actors at the UN. It describes it as: “a strategic framework that houses “multiple patriarchal and anti-rights positions, where the framework, in turn, aims to justify and institutionalize these positions.”

Related Content
Des défenseuses courageuses dans l’univers des médias
Ces 21 Défenseuses des Droits humains (WHRDs) ont travaillé en tant que journalistes ou plus généralement dans le domaine des médias au Mexique, en Colombie, aux Îles Fidji, en Lybie, au Népal, aux États-Unis, au Nicaragua, aux Philippines, en Russie, en Allemagne, en France, en Afghanistan et au Royaume-Uni. 17 d'entre elles ont été assassinées et les causes de la mort de l’une d’elles restent obscures. Pour cette Journée mondiale de la liberté de la presse, joignez-vous à nous pour commémorer la vie et le travail de ces femmes. Faites circuler ces portraits auprès de vos collègues, vos ami-e-s et dans vos réseaux. Partagez-les en utilisant les mots-clés #WPFD2016 et #WHRDs.
Les contributions de ces femmes ont été célébrées et honorées dans notre Hommage en ligne aux défenseuses qui ne sont plus parmi nous.
Cliquez sur chaque image pour voir une version plus grande ou pour télécharger le fichier.





















Snippet FEA EoS The Howl (ES)

El Aullido
Participación y activismo
Snippet - WITM why - RU
Почему Мне Следовало Бы Пройти Этот Опрос?
María Digna Montero
María Digna Montero fue una garífuna (afrodescendiente e indígena) defensora de la tierra e integrante de la Organización Fraternal Negra Hondureña (OFRANEH), una organización de base que trabaja para proteger a las comunidades garífunas, sus derechos ancestrales, su cultura, sus recursos y su territorio.
María también enseñaba en la escuela local, e integraba el grupo de trabajo de Educación Bilingüe Intercultural de OFRANEH.
El 12 de octubre (Día de la Resistencia Indígena) de 2019, sujetos desconocidos le dispararon a María varias veces en el patio de su casa.
Fue una de las seis defensoras garífunas asesinadas entre septiembre y octubre de 2019 y, según OFRANEH, no hubo ninguna investigación de estos crímenes por parte de las autoridades. En un comunicado oficial, la organización también subrayó la conexión entre la violencia contra líderes garífunas y el incremento de las industrias extractivas que explotan los recursos naturales en sus comunidades, y definieron esta violencia como «parte de una estrategia de intimidación y de expulsión sistemática por parte del Estado de Honduras.»
«El recrudecimiento de la tensión y de los riesgos crecientes para la seguridad y derechos humanos de las lideresas en las comunidades y territorios ancestrales es producto del despojo, desplazamiento y criminalización hacia las comunidades, y de los mega proyectos extractivos que impulsa el Estado junto con las corporaciones nacionales e internacionales.» - Pronunciamiento de OFRANEH, 13 de octubre de 2019
My question isn’t answered here
For additional questions, please use our contact form, and select “14th AWID Forum" from the dropdown menu.
WHRDs from the Pacific Region
The 3 Women Human Rights Defenders (WHRDs) from the Pacific we are featuring in this year's Online Tribute have worked in the media, campaigned for disability rights and advocated for women’s rights. Their contributions are missed and we honor them in this Tribute. Please join AWID in commemorating these WHRDs, their work and legacy by sharing the memes below with your colleagues, networks and friends and by using the hashtags #WHRDTribute.
Please click on each image below to see a larger version and download as a file



Keila Almanza
Snippet FEA We are living in a world (FR)
Nous vivons dans un monde où la destruction de la Nature alimente notre économie mondiale actuelle. |
Même en période de crise climatique, les gouvernements continuent d'encourager les industries agricoles à grande échelle à se développer. Ces activités empoisonnent la terre, menacent la biodiversité et détruisent la production alimentaire et les moyens de subsistance locaux. Pendant ce temps, alors que les femmes produisent la majorité de la nourriture dans le monde, elles ne possèdent presque aucune terre. |
|
Et si nous percevions la terre et la Nature non pas comme une propriété privée à exploiter, mais comme une totalité avec laquelle vivre, apprendre et coexister harmonieusement ? Et si nous réparions nos relations avec la terre et adoptions des alternatives plus durables qui nourrissent à la fois la planète et ses communautés? Nous Sommes la Solution (NSS) est l'un des nombreux mouvements dirigés par des femmes qui s'efforcent d'atteindre cet objectif. Voici leur histoire. |
|
Snippet - WITM To Strengthen - PT

Para fortalecer a nossa voz e poder coletivos para obter mais recursos de melhor qualidade para a organização feminista, de direitos das mulheres, de LBTQI+ e de aliados globalmente.
Nilcéa Freire
Nilcéa Freire était une activiste, politicienne et universitaire brésilienne. Ardente défenseuse des droits des femmes et des minorités sous-représentées dans le pays, sa vie et son travail ont été marqués par une longue histoire de luttes et de victoires.
"Nous devons, tout en résistant, continuer à chercher à progresser, et ce que nous pouvons accomplir actuellement, je pense que nous le devons à la fantastique organisation des jeunes femmes blanches, et surtout des femmes noires, dans toutes les capitales d’États et les grandes villes brésiliennes.” - Nilcéa Freire
En 1999, elle est devenue la première femme à occuper le poste de doyenne de l'université d'État de Rio de Janeiro. Elle y a dirigé la mise en œuvre de la première politique d'action positive pour les étudiant·e·s des écoles publiques, demandant au sein d’une école publique que des places soient spécifiquement réservées aux étudiant·e·s noir·e·s à faible revenu. Ce système a été adopté dans des dizaines d'autres universités publiques.
Quelques années plus tard, Nilcéa dirigea le Secrétariat spécial des politiques pour les femmes sous le gouvernement de l'ancien président Luiz Inácio Lula da Silva. C’est à ce titre qu’elle conduisit la première Conférence nationale des femmes. Plus de 12 000 femmes de tout le pays y participèrent et le résultat de ce travail collectif fut incorporé dans le Plan national des politiques pour les femmes.
Son engagement envers les femmes, les Afro-Brésilien·ne·s et les populations autochtones se reflète aussi fortement dans son travail de défense de leurs droits, qu’elle a mené dans le cadre des initiatives du bureau de la Fondation Ford du Brésil, dont elle était la directrice régionale.
L’activiste féministe Manoela Miklos a dit de Nilcéa qu'elle était "une femme sans égal·e".
Nilcéa s’est éteinte à Rio de Janeiro à l'âge de 66 ans, le 29 décembre 2019, des suites d’un cancer.
"Je n’ai pas de mots face à l’annonce de la mort de notre chère Nilcéa Freire. Il m’est trop triste de savoir qu’elle est partie si tôt. Elle s’est toujours rangée du côté de celleux qui ne tolèrent pas les injustices de ce monde. Elle était la ministre des femmes, sans cesse engagée dans la cause féministe. Elle nous manquera beaucoup!” - Jandira Feghali, Federal Deputy
Why did AWID choose Taipei as the location for the Forum?
We see Taipei as the location in the Asia Pacific region that will best allow us to build that safe and rebelious space for our global feminist community.
Taipei offers a moderate degree of stability and safety for the diversity of Forum participants we will convene. It also has strong logistical capacities, and is accessible for many travellers (with a facilitated e-visa process for international conferences).
The local feminist movement is welcoming of the Forum and keen to engage with feminists from across the globe.
Foro de AWID 2016: Kit para redes sociales

¡Ayúdanos a difundir el Foro de AWID 2016!
Este kit incluye ejemplos de mensajes para ser utilizados en Twitter, Facebook y LinkedIn, como así también imágenes que puedes usar para acompañar a estos mensajes.
La utilización de este kit es muy simple. Solo tienes que seguir estos pasos:
-
Descarga aquí tus imágenes favoritas:
Twitter
Facebook
Instagram - Combina los mensajes con las imágenes de la forma que desees.
- Compártelos a través de tu cuenta personal y/o profesional de las redes sociales
Combina estos mensajes con las imágenes para Twitter
Tweets utilizando tu nombre de usuarix (handle)
Yo voy al #AWIDForum. Es EL lugar para conectar con los movimientos por los derechos de las mujeres y la justicia social ¡Únete a mi!: http://forum.awid.org/forum16/es
¡Ya quiero re-imaginar los #FuturosFeministas c/ otrxs activistas x los DD. de las mujeres y la justicia social en el #AWIDForum! Únete: http://forum.awid.org/forum16/es
Me entusiasma poder asistir al Foro de AWID el próximo mes de mayo ¡Ahora ya podemos registrarnos! ¡Únete a mi! http://forum.awid.org/forum16/es
Tweets para utilizar con tu nombre de usuarix institucional
Se encuentra abierta la inscripción para participar del #AWIDForum! en Costa do Sauípe, Brasil, 8-11 de sept 2016: http://forum.awid.org/forum16/es
Únete al #AWIDForum, un encuentro histórico global de activistas x los derechos de las mujeres y la justicia social: http://forum.awid.org/forum16/es
Únete al #AWIDForum para celebrar los logros de nuestros movimientos y las lecciones aprendidas para seguir avanzando http://forum.awid.org/forum16/es
El #AWIDForum, no es solo un evento sino una oportunidad para confrontar la opresión y promover el avance de la justicia: http://forum.awid.org/forum16/es
Únete al #AWIDForum para celebrar, pensar estrategias y renovar nuestros movimientos y a nosotrxs mismxs: http://forum.awid.org/forum16/es
Futuros Feministas
Construyamos juntxs los #FuturosFeministas. Inscríbete al #AWIDForum. Costa do Sauípe, Brasil: http://forum.awid.org/forum16/es
Únete a nosotrxs para re-imaginar y crear juntxs los #FuturosFeministas en el #AWIDForum. Inscríbete: http://forum.awid.org/forum16/es
#FuturosFeministas: aprovecha el momento en el #AWIDForum para promover nuestras visiones de un mundo mejor: http://forum.awid.org/forum16/es
Seremos 2000 activistas de movimientos sociales en el #AWIDForum, pensando estrategias para nuestros #FuturosFeministas http://forum.awid.org/forum16/es
Construcción entre movimientos
Somos mucho más que una sola lucha. Únete a nosotrxs en el #AWIDForum: http://forum.awid.org/forum16/es
Únete al #AWIDForum, un espacio para pensar estrategias entre movimientos y hacer uso de nuestro poder colectivo: http://forum.awid.org/forum16/es
Movilicemos la solidaridad y el poder colectivo entre movimientos sociales en el #AWIDForum: http://forum.awid.org/forum16/es
Rompamos el aislamiento entre nuestros movimientos. Re-imaginemos y creemos juntxs nuestros futuros en el #AWIDForum: http://forum.awid.org/forum16/es
Solidaridad es un verbo. Pongámosla en acción en el #AWIDForum: http://forum.awid.org/forum16/es
Mensajes especiales
Donantes se comprometen con los derechos de las mujeres y los movimientos sociales en el #AWIDForum: http://forum.awid.org/forum16/es
Los medios de comunicación y los movimientos amplifican los #FuturosFeministas en el #AWIDForum: http://forum.awid.org/forum16/es
Combina estos mensajes con las imágenes para Facebook
Estos mensajes pueden ser usados en Twitter también vía mensaje privado directo, ya que allí no hay límites de carácteres.
Mensajes para tu perfil personal
Me entusiasma poder asistir al Foro de AWID el próximo mes de mayo ¡Ahora ya podemos registrarnos! ¡Únete a mi! http://forum.awid.org/forum16/es
Me encanta la idea de re-imaginar futuros feministas en el Foro de AWID, con 2.000 personas maravillosas pertenecientes a una gran cantidad de movimientos por los derechos de las mujeres y la justicia social ¡Regístrate y reúnete conmigo en Brasil! http://forum.awid.org/forum16/es
Mensajes para la página de tu organización
La inscripción al Foro de AWID 2016 ya se encuentra abierta. El mismo se realizará en Costa do Sauípe, Brasil! Este no es solo un evento, es un espacio clave para que activistas por los derechos de las mujeres y la justicia nos reunamos y juntxs volvamos a imaginar nuestros futuros feministas ¡No vas a querer perdértelo! http://forum.awid.org/forum16/es
¡Únete a nosotrxs en el Foro de AWID 2016 en Brasil! Activistas y movimientos de todo el mundo nos reuniremos allí para celebrar, pensar estrategias, inspirarnos y renovar nuestras luchas colectivas y a nosotrxs mismxs ¡Regístrate ahora! http://forum.awid.org/forum16/es
El Foro de AWID 2016 será un encuentro histórico de activistas por los derechos de las mujeres y movimientos por la justicia social de todo el mundo. Únete a nosotrxs allí para romper el aislamiento, reforzar la solidaridad y hacer uso nuestro poder colectivo ¡Regístrate ahora! http://forum.awid.org/forum16/es
Descarga tus imágenes favoritas para usar en Instagram
Nellys Palomo
Snippet FEA Agroecology And Food (FR)
AGROÉCOLOGIE ET SOUVERAINETÉ ALIMENTAIRE EN TANT QUE RÉSISTANCE |
Aujourd'hui, la production alimentaire industrielle à grande échelle utilise des plantations à culture unique, des organismes génétiquement modifiés et d'autres pesticides qui détruisent la terre et les connaissances des communautés locales. |
L'agroécologie est une résistance à l'agriculture hyper-industrialisée qu’utilisent les multinationales. L'agroécologie donne la priorité à l'agriculture à plus petite échelle, aux cultures multiples et à la production alimentaire diversifiée, tout en centrant les connaissances et pratiques traditionnelles locales. L'agroécologie va de pair avec les revendications de souveraineté alimentaire, ou le "droit des peuples à une alimentation saine et culturellement appropriée produite par des méthodes écologiquement rationnelles et durables, et leur droit de définir leurs propres systèmes alimentaires et agricoles" (Via Campesina, Déclaration de Nyéléni).
Le rôle des femmes, des communautés indigènes et rurales et des personnes racialisées des pays du Sud Global est essentiel dans la préservation des systèmes alimentaires.
Les agroécologistes féministes s'efforcent aussi de démanteler les rôles de genre oppressifs et les systèmes patriarcaux intégrés à la production alimentaire. Comme le montrent les héroïnes de Nous Sommes la Solution, elles génèrent une agroécologie libératrice en renforçant la résilience des communautés, en autonomisant les femmes paysannes et agricultrices tout en en préservant les traditions locales, les territoires et les connaissances des communautés productrices de nourriture.
Snippet - WITM Why now_col 2 - PT
O financiamento dos movimentos feministas é fundamental para garantir uma presença mais justa e pacífica, e um futuro liberto.
Na última década, os financiadores investiram significativamente mais dinheiro na igualdade de género; no entanto, apenas 1% do financiamento filantrópico e de desenvolvimento foi efetivamente direcionado para apoiar diretamente mudanças sociais lideradas por feministas
Na busca da abundância, e para acabar com esta escassez crónica, o inquérito WITM é um convite para os defensores do feminismo e da justiça de género se envolverem no percurso da recolha coletiva de testemunhos e de casos para mobilizar mais recursos financeiros de melhor qualidade e recuperar o poder no ecossistema de financiamento neste momento. Em solidariedade com os movimentos que continuam invisibilizados, marginalizados e sem acesso a financiamento central, de longo prazo, flexível e baseado em fundos fiduciários, o inquérito WITM destaca o estado efetivo dos recursos, desafia soluções falsas e aponta.
Cristina Bautista
“If we stay quiet they kill us and if we talk [they kill us] too. So, let’s talk.” - Cristina Bautista, 2019
A tireless defender of the rights of Nasa people, Cristina spoke strongly and loudly against the violence directed at her community. In a speech before the United Nations, she called for the protection of Indigenous women’s lives and their involvement in different spheres of life. In 2017, Cristina was a UN Human Rights Office Indigenous fellow and she was awarded a grant from the UN Voluntary Fund for Indigenous Peoples in 2019.
“I would like to bring to light the current situation of the Indigenous people in Colombia, the killing of Indigenous leaders, the repression of social protest. Instead of helping, the peace deal has increased war and the exploitation of sacred territories in Colombia… In the current situation, in almost all Indigenous nations as women we have been working to find a better future for our families. I don’t want more women from the countryside to continue living under these circumstances. We need opportunities for Indigenous women to participate in politics, in the economy, in society and in culture. Today gives me true strength, to see all these women here and that I am not alone.” - Cristina Bautista, 2019
On 29 October 2019, Cristina was murdered along with four unarmed Indigenous guards in an attack which was allegedly carried out by armed members of “Dagoberto Ramos”, a FARC dissident group.
According to Global Witness, “the murder of community and social leaders has risen dramatically in Colombia in recent years.”
“The Nasa community has repeatedly raised the alarm with the authorities about threats to their safety. Despite efforts by successive Colombian Governments, indigenous peoples continue to face great risks, especially religious or community leaders like Cristina Bautista.” - UN press briefing, 1 November 2019
Watch a speech by Cristina Bautista in August 2019 in which she denounced previous murders of Indigenous guards (Spanish only)
3. Design your survey
After assessing your organization’s capacity and research goals, you may choose to conduct a survey as one of the methods of data collection for your research analysis.
In this section:
- Why conduct a survey?
- Identify your survey population 1. Online survey 2. Paper survey
- Create your questions 1. Short and clear questions 2. Simple and universal language 3. "Closed" and "open" questions 4. Logical organization 5. Less than 20 mins 6. Simple and exciting
- Test and translate 1. Your advisors 2. Draft and test 3. Translation
- Target the right population 1. Sample size 2. Degree of participation 3. Database and contact list
Why conduct a survey?
A survey is an excellent way to gather information on individual organizations to capture trends at a collective level.
For example, one organization’s budget size does not tell you much about a trend in women’s rights funding, but if you know the budgets of 1,000 women’s rights organizations or even 100, you can start to form a picture of the collective state of women’s rights funding.
As you develop your survey questions, keep in mind the research framing that you developed in the previous section.
Remember: Your framing helps you determine what information you are trying to procure through your survey. The data collected from this survey should allow you to accomplish your goals, answer your key questions, and create your final products.
See examples of survey questions in AWID’s Sample WITM Global Survey
Identify your survey population
This is an important step – the clearer you are about which populations you want to survey, the more refined your questions will be.
Depending on your research goals, you may want to create separate surveys for women’s rights organizations, women’s funds and donors. Or you may want to focus your survey on women’s groups and collect interviews for women’s funds and donors, as a survey for each population can be resource-intensive.
The questions you ask women’s groups may be different than ones you would ask women’s funds. If you plan on surveying more than one population, we encourage you to tailor your data collection to each population.
At the same time, some key questions for each population can and should overlap in order to draw comparative analysis from the answers.
Online survey
If you can reach your survey population online, it is useful and efficient to create an online survey.
We recommend two online tools, both which offer free versions:
Survey Gizmo allows you to convert your data for SPSS, a statistical software useful for advanced data analysis
Your data analyst person(s) will be the best person(s) to determine which tool is best for your survey based on staff capacity and analysis plans.
For accessibility, consider making a PDF form version of your survey that you can attach via email. This ensures organizations that have sporadic internet connections or those that pay for it by the minute can download the survey and complete it without requiring a constant online connection.
Paper survey
You may decide that an online approach is not sufficiently accessible or inclusive enough for your popuation.
In this case, you will need to create a paper survey and methods to reach offline populations (through popular events or through post, with pre-stamped envelopes for returning).
Create your questions
Make it easy for participants to complete your survey.
1. Short and clear questions
If the questions are confusing or require complex answers, you risk having participants leave the survey unfinished or providing answers that are unusable for your analysis.
Ensure your questions only ask for one item of information at a time.
For example:
- What is your organization’s budget this year?
Easy to answer: participant can easily locate this information for their organization, and it is only asking for one item of information.- What percentage of your budget have you identified as likely sources for funding for your organization, but are still unconfirmed?
Confusing and difficult to answer: are you asking for a list of unconfirmed funding sources or percentage of funding that is likely but unconfirmed?
This information is difficult to obtain: the respondent will have to calculate percentages, which they may not have on hand. This increases the risk that they will not complete the survey.
2. Simple and universal language
Many words and acronyms that are familiar to you may be unknown to survey participants, such as “resource mobilization”, “WHRD”, and “M&E”, so be sure to choose more universal language to express your questions.
If you must use industry lingo – phrases and words common to your colleagues but not widely known – then providing a definition will make your survey questions easier to understand.
Be sure to spell out any acronyms you use. For example, if you use WHRD, spell it out as “Women’s Human Rights Defenders".
3. "Closed” and "Open" questions
Closed questions:
Only one response is possible (such as “yes,” “no” or a number). Survey participants cannot answer in their own words and they typically have to choose from predetermined categories that you created or enter in a specific number. Responses to closed questions are easier to measure collectively and are often quantitative.
Example of a closed question: What is your organization’s budget?
Open-ended questions:
These are qualitative questions that are often descriptive. Respondents answer these questions entirely in their own words. These are more suitable for interviews than surveys.
They are harder to analyze at a collective level as compared to closed-end questions, especially if your survey sample is large. However, by making open-ended questions very specific, you will make it easier to analyze the responses.
Whenever possible, design your survey questions so that participants must select from a list of options instead of offering open-ended questions. This will save a lot of data cleaning and analysis time.
Example of open-ended question: What specific challenges did you face in fundraising this year?
Familiarize yourself with different types of questions
There are several ways to ask closed-ended questions. Here are some examples you can review and determine what fits best for the type of data you want to collect:
- Multiple choice questions: the participant can select one or several options you pre-entered
- Rating scales: the participant gives a note on a scale you pre-determine.
For this type of questions, make sure to clearly state what the bottom and the top of your scale mean - Ranking: the participant will choose and organize a certain number of answers you pre-determine.
4. Logical organization
If you plan to conduct this research at regular intervals (such as every two years), we recommend developing a baseline survey that you can repeat in order to track trends over time.
Set 1: Screening questions
Screening questions will determine the participant’s eligibility for the survey.
The online survey options we provided allow you to end the survey if respondents do not meet your eligibility criteria. Instead of completing the survey, they will be directed to a page that thanks them for their interest but explains that this survey is intended for a different type of respondent.
For example, you only want women’s rights groups in a given location to take this survey. The screening questions can determine the location of the participant and prevent respondents from other locations from continuing the survey.
Set 2: Standardized, basic demographic questions
These questions would collect data specific to the respondent, such as name and location of organization. These may overlap with your screening questions.
If resources permit, you can store these answers on a database and only ask these questions the first year an organization participates in your survey.
This way when the survey is repeated in future years, it is faster for organizations to complete the entire survey, increasing chances of completion.
Set 3: Standardized and mandatory funding questions
These questions will allow you to track income and funding sustainability. Conducted every year or every other year, this allows you to capture trends across time.
Set 4: Special issues questions
These questions account for current context. They can refer to a changing political or economic climate. They can be non-mandatory funding questions, such as attitudes towards fundraising.
For example, AWID’s 2011 WITM Global Survey asked questions on the new “women & girls” investment trend from the private sector.
5. Less than 20 mins
The shorter, the better: your survey shouldn’t exceed 20 minutes to ensure completion and respect respondents’ time.
It is natural to get excited and carried away by all the types of questions that could be asked and all the information that could be obtained. However, long surveys will lead to fatigue and abandonment from participants or loss of connection between participants and your organization.
Every additional question in your survey will add to your analytical burden once the survey is complete.
6. Simple and exciting
- Let participants know the estimated time to complete the survey before they begin
- Specify what information they will need to complete it so they have it on hand (for example, if you are asking for financial data, say it at the outset so they can prepare)
- Request information that organizations can easily access and provide – for example, requesting financial information from 20 years ago may be difficult (or impossible) for organizations to provide.
- Create an incentive to convince your survey population to complete the survey, such as a prize raffle. For example, AWID held a raffle draw for a round-trip flight to the AWID Forum as a prize for completing our 2011 WITM Global Survey.
General tips
- Ask for exact budgets instead of offering a range (in our experience, specific amounts are more useful in analysis).
- Specify currency! If necessary, ask everyone to convert their answers to the same currency or ask survey takers to clearly state the currency they are using in their financial answers.
- Ensure you collect enough demographic information on each organization to contextualize results and draw out nuanced trends.
For example, if you are analyzing WITM for a particular country, it will be useful to know what region each organization is from or at what level (rural, urban, national, local) they work in order to capture important trends such as the availability of greater funding for urban groups or specific issues.
Test and translate
1. Your advisors
Involving your partners from the start will allow you to build deeper relationships and ensure more inclusive, higher quality research.
They will provide feedback on your draft survey, pilot test the survey, and review your draft research analysis drawn from your survey results and other data collection.
These advisors will also publicize the survey to their audiences once it is ready for release. If you plan on having the survey in multiple languages, ensure you have partners who use those languages.
If you decide to do both survey and interviews for your data collection, your advisor-partners on your survey design can also double as interviewees for your interview data collection process.
2. Draft and test
After your survey draft is complete, test it with your partners before opening it up to your respondents. This will allow you to catch and adjust any technical glitches or confusing questions in the survey.
It will also give you a realistic idea of the time it takes to take the survey.
3. Translation
Once the survey is finalized and tested in your native language, it can be translated.
Be sure to test the translated versions of your survey as well. At least some of your pilot testers should be native speakers of the translated languages to ensure clarity.
Target the right population
1. Sample size
Your survey sample size is the number of participants that complete your survey.
Your survey sample should reflect the qualities of the larger population you intend to analyze.
For example: you would like to analyze the millions of women’s rights groups in Valyria but you lack the time and resources to survey every single one.
Instead, you can survey only 500 of the Valyrian women’s rights groups – a sample size - to represent the qualities of all the women’s groups in the region.
Recommended sample size
- 100 survey participants or less tend to be unreliable
- 250 to 400 will yield results of reasonable accuracy
- over 400 are fully adequate and will also allow accurate analysis of subgroups (for example, age groups).
Although it is not necessary to determine your exact sample size before you launch your survey, having a size in mind will allow you to determine when you have reached enough participants or whether you should extend the dates that the survey is available, in case you feel that you have not reached enough people.
2. Degree of participation
Even more important than size of a sample is the degree to which all members of the target population are able to participate in a survey.
If large or important segments of the population are systematically excluded (whether due to language, accessibility, timing, database problems, internet access or another factor) it becomes impossible to accurately assess the statistical reliability of the survey data.
In our example: you need to ensure all women’s groups in Valyria had the opportunity to participate in the survey.
If a segment of women’s groups in Valyria do not use internet, and you only pull participants for your sample through online methods, then you are missing an important segment when you have your final sample, thus it is not representative of all women’s groups in Valyria.
You cannot accurately draw conclusions on your data if segments of the population are missing in your sample size; and ensuring a representative sample allows you to avoid this mistake.
3. Database and contact list
To gain an idea of what the makeup of women’s groups for your area of research (region, population, issue, etc) looks like, it may be useful to look at databases.
- Some countries may have databases of all registered nonprofits, which will allow you to know your full population.
- If databases are not available or useful, you can generate your own list of groups in your area of research. Start with networks and coalitions, ask them to refer you to additional groups not in the membership lists.
By understanding the overall makeup of women’s groups that you plan to target, you can have an idea of what you want your sample to look like - it should be like a mini-version of the larger population.
After participants have taken your survey, you can then gauge if the resulting population you reached (your sample size) matches the makeup of the larger population. If it doesn’t match, you may then decide to do outreach to segments you believe are missing or extend the window period that your survey is open.
Do not be paralyzed if you are unsure of how representative your sample size is – do your best to spread your survey as far and wide as possible.
Previous step
Next step

Estimated time:
• 2 - 3 monthsPeople needed:
• 1 or more Research person(s) • Translator(s), if offering survey in multiple languages • 1 or more Person(s) to assist with publicizing survey to target population • 1 or more Data analysis person(s)Resources needed:
• List of desired advisors: organizations, donors and activists • Optional: an incentive prize to persuade people to complete your survey • Optional: an incentive for your advisorsResources available:
• Survey Monkey or Survey Gizmo • Sample of WITM Global SurveyPrevious step
Next step
4. Collect and analyze your data