This section highlights key resources recommended by AWID so you can conduct your own WITM research.

In this section

• People needed
• Potential expenses
• Estimated time
• Resources needed
• Resources available

People needed

• 1 or more person(s) to lead overall implementation of research methodology and ensure all key pieces are on track (Sections 2-11)
• 1 or more person(s) to conceptualize the key research objectives and guiding questions
• 1 or more person(s) to refine and conduct the research methodology, including collecting data
• 1 or more person(s) to conduct relevant qualitative and quantitative analysis of collected data
• 1 or more person(s) to document and package research findings for desired audience(s)
• 1 or more person(s) to serve as an editor to your final products
• 1 or more person(s) to conduct outreach to spread the word about your survey and advocacy using your research results

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Potential expenses

1. Staff and/or consultant salaries
2. Data analysis software if conducting analysis of large dataset in-house. Options:
   - SPSS
   - Stata
   - R (this is free)
3. Cost of producing publications and research products
4. If desired, incentive prize that survey participants can win if they complete the survey
5. If desired, incentives to offer your advisors

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Estimated time

• For research process: 6 to 18 months, depending on size of dataset(s) and staff capacity
• For advocacy: 1-2 years, as determined by your organizational goals

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Resources needed

• List of advisor organizations, donors and activists
• List of online spaces and events/networks to distribute your survey and present your survey results
• List of donors, activists, and women’s rights organizations to interview
• Prepared interview questions
• List of publication sources to use for desk research

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Resources available

• Sample 1 of Research Framing
• Sample 2 of Research Framing
• Example: 2011 WITM Global Survey
• Sample WITM Global Survey
• Sample letter to grantmakers requesting access to databases
• AWID Sample Interview Questions: Donors
• AWID Sample Interview Questions: Activists & Women’s Rights Organizations
• Sample Advocacy Plan

Online tools

• Survey Monkey: Free
• Survey Gizmo: Converts to SPSS for analysis very easily
• Tutorial: Gentle Introduction to Cleaning Data
• Visualization Tools
• “Ready to Go?” Worksheet

Once you gather these resources, you can estimate the costs for your research using our “Ready to Go? Worksheet”

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Previous step

Before you begin

Next step

2. Frame your research

Previous step

Before you begin

Next step

2. Frame your research

The Ready to Go? Worksheet helps you estimate resources, staff and budget needed for your research

Download the toolkit in PDF

Acerca de la investigación ¿Dónde está el dinero?

La encuesta mundial ¿Dónde está el dinero? es un pilar fundamental de la tercera edición de nuestra investigación orientada a la acción: ¿Dónde está el dinero para las organizaciones feministas? (abreviadamente, ¿Dónde está el dinero? y WITM). Los resultados de la encuesta se desarrollarán y analizarán en mayor profundidad mediante conversaciones exhaustivas con activistas y donantes, y se contrastarán con otros análisis e investigaciones disponibles acerca del estado del financiamiento para las organizaciones feministas y por la igualdad de género en todo el mundo.

El informe completo ¿Dónde está el dinero para las organizaciones feministas? se publicará en 2026.

Para conocer más información acerca de cómo AWID ha arrojado luz sobre el dinero destinado en favor y en contra de los movimientos feministas, consulta nuestra historia ¿Dónde está el dinero? y nuestros informes anteriores aquí.

While in Sao Paulo, Brazil, you can visit the Ocupação 9 de Julho and have a collaborative meal. You can buy their products in their online store from abroad.

Visit the Association of Afro-Descendant Women of the Northern Cauca’s online store where you can find beautiful handcrafted products.

There are several ways to support Metzineres: you can make a financial donation, donate materials and services, or propose a training course, workshop, or activity (for more information, see here).

Interviews produce in-depth information that you cannot easily obtain from surveys. While surveys focuses mainly on quantifiable data and closed questions, interviews allow for expert opinions from activists and donors, and open-ended questions which can provide context to survey data results.

In this section

• General tips
  1. Before conducting your interviews
  2. During the interviews
• Specialized interviews
  1. Donor interviews
  2. Women’s rights organizations and activists interviews
• Preliminary findings

General tips

1. Before conducting your interviews

Send the interviewees a concept note with your objectives for the interview and for your overall research, as well as a list of questions.

This allows them to prepare answers for more complicated questions and look up information that they may not have immediately on hand.

2. During the interviews

• You can conduct interviews while your survey is running, in order to save time.
• Try to keep your interviews as consistent as possible in order to facilitate systematic analysis of results. This means asking the same questions. Coding identical responses to each question will allow you to uncover hidden trends.
• The interviews can also be used to flesh out some of the survey findings

Do not base your questions on assumptions about your interviewees’ knowledge.
Instead, first clarify what they know – this will reveal information as well.

• DON’T: “Given the current funding trends in Switzerland, do you know of any opportunities for collaboration? This question assumes that the interviewee knows current funding trends and that their understanding of funding trends matches yours.
• DO: First ask “What is your understanding of current funding trends in Switzerland?”, followed by “Do you know of any opportunities for collaboration?” This will reveal what their understanding is, giving you even more information than the first question.

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Specialized interviews

1. Donor interviews

Interviews with donors will allow you to build deeper relationships with them, which will be useful when you conduct post-research advocacy. They will also provide you with deeper insight into funders’ decision-making processes.

Suggested topics of focus for donor interviews:

• What are their funding priorities? Why and how did they select those priorities? For example, why do they choose project-funding over core support or vice versa?
• What are annual amounts allocated to the advancement of women’s human rights? This will strengthen overall reliability of data collected.
• Have they noticed any funding trends, and what do they believe are the origins and politics behind these trends?
• What is their theory of social change and how does that impact their relationships with women’s rights organizations?

View samples of donor interviews

2. Women’s rights organizations and activists interviews

Interviews with women’s rights organizations and activists will provide you with insight into their on-the-ground realities. Again, these interviews will allow you to build deeper relationships that can be incorporated into your advocacy, particularly to encourage collaboration between donors and activists.

Suggested topics of focus for women’s rights organizations and activist interviews:

• Long-term funding priority trends noted by women’s organizations and their impact.
• Successful examples of feminist and collaborative resource mobilization strategies that build strong and complementary movements.
• “Making the case” for why it is important to support women’s organizations and organizing.
• How different actors understand the social change process and their role in advancing/achieving gender equality and women’s rights.

View samples of women’s organizations and activists interviews

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Preliminary findings

Through the course of your WITM research, we recommend analyzing your preliminary findings. Presenting your preliminary findings opens up opportunities to conduct more interviews and get feedback on your research process and initial results. This feedback can be incorporated into your final research.

AWID conducts “WITM convenings” to share preliminary results of survey data and interviews. These gatherings allow participants (activists, women’s rights organizations, and donors) to debate and discuss the results, clarifying the context, creating more ownership amongst members of the movement, and providing more input for final research.

For example, the Resource Mobilization Hub for Indigenous Women’s Rights at the World Summit on Indigenous Philanthropy was used as a space to debut preliminary results.

See the presentation given at the RMH

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Previous step

4. Collect and analyze your data

Next step

6. Conduct desk research

Estimated time:

• 1.5 - 3 months

People needed:

• 1 or more research person(s)

Resources needed:

• List of donors and women’s rights organizations and activists to interview
• Prepared interview questions
• Concept Note (You can use the research framing you created in the “Frame your research” section)

Resources available:

• AWID Sample Interview Questions: Donors
• AWID Sample Interview Questions: Activists & Women’s Rights Organizations

Previous step

4. Collect and analyze your data

Next step

6. Conduct desk research

Ready to Go? Worksheet

Download the toolkit in PDF

The key objective of the WITM survey is to shine light on the financial status of diverse feminist, women’s rights, gender justice, LBTQI+ and allied movements globally. Based on this, we hope to further strengthen the case for moving more and better money, as well as shift power, to feminist movements.

¡Gracias por haber sido parte del Foro AWID 2016!

AWID agradece enormemente a todxs ustedes que han compartido con nosotrxs estos últimos cuatro días de aprendizaje, celebraciones, ideaciones, sueños y la construcción conjunta de nuestros futuros feministas en el Foro AWID 2016.

Nos sentimos muy inspiradxs, maravilladxs y llenxs de energía con todo el trabajo colectivo que hemos hecho para crear nuestros diversos futuros feministas.

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