The results of your research will also shape your advocacy – for example, your results will have revealed which sectors fund the most and which sectors you feel need donor education.

In this section

• Build your advocacy strategy
• Reach out to your network
• Adapt your strategy to the sector
  1. Women’s rights organizations
  2. Bilaterals and multilaterals
  3. Private foundations
  4. Women’s funds
  5. Private sector and new donors

Build your advocacy strategy

In the “Frame your research” section of this toolkit we recommend that you plot out what goals you hope to accomplish with your research. These goals will allow you to build an advocacy strategy once your research is complete.

An advocacy strategy is a plan of distributing your research results in a way that allows you to accomplish your goals, falling under the broader goal of advocating with key sectors to make positive changes for resources for women’s rights organizing.

Using the goals defined in your research framing:

• List the potential groups of contacts who can be interested in your research results
• For each group, explain in one sentence how they can help you achieve your goal.
• For each group, mark what tone you are supposed to use to talk to them (formal professional, commentary casual, do they understand the field’s jargon?)
• List every media that can allow you to reach these audiences, in the proper tone (social media to build community feeling, press release for official announcement to a general audience, etc.)

From this list – as exhaustive as possible, chose which ones are the most efficient for achieve your goals. (See below for specific examples of audiences and advocacy methods)

Once you have a strategy, you can start the dissemination.

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Reach out to your network

To disseminate your results, reach out first to the contacts through whom you distributed your survey, as well as to all your survey and interview participants.

• First, take this opportunity to thank them for contributing to this research.
• Share with them the main survey results and analysis.
• Make it easy for them to disseminate your product through their networks by giving them samples of tweets, Facebook posts or even a short introduction that they could copy and paste on their website.

Do not forget to state clearly a contact person and ask for a confirmation once they have published it.

On top of making you able to track who disseminated your report, it will help build stronger relationships within your network.

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Adapt your strategy to the sector

As an example, we present below a list of sectors AWID engages in advocacy.

• Use this list as a point of departure to develop your own sector-specific advocacy plan.
• Create an objective for what you hope to accomplish for each sector.
• Be sure to add any additional sectors to this list that are relevant for your particular research, such as local NGOs or local governments, for example.

Your list of advisory organizations and individuals will also be useful here. They can help you disseminate the report in different spaces, as well as introduce you to new organizations or advocacy spaces.

1. Women’s rights organizations

Sample objectives: Update women’s rights organizations on funding trends; brainstorm collaborative efforts for resource mobilization using research findings; influence how they approach resource mobilization

Examples of possible advocacy methods:

• Offer seminars, learning cafés or other events throughout your region, in relevant languages, in order to update women’s rights organizations with the findings of your research.

• If you can’t physically reach everyone in your region, think about setting-up a webinar and online presentations.

• Present your findings at larger convenings, such as the Commission on the Status of Women (CSW).

• Beyond your own organizations’ newsletters and website, write articles on different platforms that are frequented by your target audience.
  Some examples: World Pulse, OpenDemocracy, feministing.

2. Bilaterals and multilaterals

Sample Objective: Raising awareness about how funding is not meeting established commitments and how this sector needs to improve funding mechanisms to finance women’s rights organizing.

Identify which bilateral & multilaterals have the most influence on funding – this could include local embassies.

Examples of possible advocacy methods:

• Enlist ally organizations and influential individuals (some may already be your advisors for this research process) to do peer education.
• Seek their assistance to disseminate research finding widely in large multilaterals (like the UN).
• Present at and/or attend influential spaces where bilaterals and multilaterals are present, such as GENDERNET .
• Publish articles in outlets that are read by bilaterals and multilaterals such as devex, Better Aid, Publish What You Pay.

3. Private foundations

Sample Objective: Expand the quality and quantity of support for women’s rights organizations.

Examples of possible advocacy methods:

• Attend and/or present at events led by private foundations.
• Approach private foundations through membership groups, such as the International Human Rights Funders Group or African Philanthropy Network. Propose sessions at their events.
• Reach out to progressive grantmaking alliances, such as EDGE Funders, for dissemination and possible presentation.
• Publish articles on different outlets read by private funders, such as The Chronicle of Philanthropy and Alliance Magazine.

4. Women’s funds

Sample Objective: Encourage them to continue their work at higher scale.

Examples of possible advocacy methods:

• Hold presentations at the women’s funds in your region and in countries that you hope to influence.
• Disseminate your research findings to all women’s funds that impact the region, priority issue or population you are focusing on.
• Consider doing joint efforts based on the results of the findings. For example, you could propose to collaborate with a fund to develop an endowment  that closes the funding gaps found in your research.

5. Private sector and new donors

Sample Objective: Increase their understanding of the field and encourage coherence between their philanthropic interests and business practice.

Examples of possible advocacy methods:

• Enlist ally organizations and influential individuals (some may already be your advisors for this research process) to do peer education.
• Arrange meetings with influential private actors to present your research findings.
• Host your own meeting, inviting private sector actors, to share the findings and to advocate for your position.

Make sure to adapt your presentations, propositions and applications to each targeted group.

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Previous step

8. Finalize and format

Are you ready to start your own research?

We strongly recommend referring to our Ready to Go worksheet to assess your own advancement.

Estimated time:

• 1-2 years, depending on advocacy goals

People needed:

• 1 or more communications person(s)

Resources needed:       

• List of spaces to advertise research
• List of blogs and online magazines where you can publish articles about your research finding
• List of advisors
• Your WITM information products
• Sample of Advocacy Plan

Previous step

8. Finalize and format

Ready to Go? Worksheet

Download the toolkit in PDF

En nuestra lucha por la justicia de género, económica, social y ambiental, en la paz, lxs feministas sabemos que no existe una sola receta para el éxito sino una gama de posibilidades que pueden y hacen que sucedan los cambios.

El menú de opciones es tan diverso como lo son nuestros movimientos y las comunidades en las que vivimos y luchamos.

Antes de atrevernos a presentar algunas de las formas en que lxs feministas nos imaginamos un mundo diferente, aquí están los principios que sostienen nuestras propuestas:

1. Desarrollo autodeterminado desde lo local hasta lo global

Creemos que no existe un modelo único aplicable a todxs y que todxs tienen derecho a reivindicar la construcción de ese otro mundo posible, como lo expresa el lema del Fondo Mundial..

Esto incluye el derecho a participar en la gobernabilidad democrática y de influir sobre el propio futuro, en el ámbito político, social y cultural.

La autodeterminación económica permite que los pueblos controlen sus recursos naturales y los utilicen de manera colectiva o para los fines que ellos mismos decidan. Además, la autonomía económica de las mujeres es fundamental para mitigar la naturaleza a menudo cíclica de la pobreza y la falta de educación, seguridad y protección.

2. Los derechos, la igualdad sustantiva y la justicia ocupan un lugar central en la economía

El principio de la igualdad sustantiva o de facto forma parte de la Convención sobre la Eliminación de Todas las Formas de Discriminación contra las Mujeres (CEDAW) y de otros instrumentos internacionales de derechos humanos. Es fundamental para el desarrollo y para lograr una economía justa ya que afirma que todos los seres humanos nacen libres e iguales.

La no discriminación forma parte intrínsecamente del principio de igualdad que garantiza que a nadie se le nieguen sus derechos por factores como la raza, el género, el idioma, la religión, la orientación sexual, la identidad de género, las opiniones políticas o de otra clase, el origen nacional o social, la propiedad o el nacimiento.

La dignidad intrínseca de todas las personas sin distinción alguna debe ser afirmada y respetada. Si bien los Estados tienen la responsabilidad de garantizar el uso de los máximos recursos de que disponen para la realización de los derechos humanos, la reivindicación de los derechos y la dignidad configura sobre todo un espacio clave para las luchas de la sociedad civil y la movilización popular.

3. Distribución justa para todxs, sin monopolización (el principio de la anticodicia)

Este principio, que se ejerce mediante esfuerzos organizados para transformar instituciones injustas, guía la recuperación del equilibrio entre «participación» (entrada) y «distribución» (salida) cuando se ha violado cualquiera de esos dos principios.

Implica ponerle un límite a toda acumulación monopólica de capital y otros abusos de la propiedad. Este concepto se apoya en un modelo económico que gira en torno a la ecuanimidad y la justicia.

4. La solidaridad entre feministas y entre movimientos es fundamental

Para que se produzcan cambios, necesitamos redes feministas fuertes y diversas. Necesitamos movimientos que construyan solidaridad desde lo personal hacia lo político, desde lo local a lo global, y viceversa.

La construcción de poder colectivo a través de los movimientos sociales ayuda a convertir la lucha por los derechos humanos, la igualdad y la justicia en una fuerza política para el cambio que no puede ser ignorada.

 «Únicamente los movimientos pueden crear cambios sostenidos a niveles que las políticas y las leyes solas no pueden alcanzar»

Para leer más sobre este tema, consulta Batliwala, S: 2012 «Cambiando el mundo: Conceptos y prácticas de los movimientos de mujeres», 2da edición. AWID.

Ver también

Las 5 grandes amenazas

¿Cómo se originó este proyecto?

Nuestra socias

Le contexte

Contestant la prémisse que l'économie d'un pays doit toujours «grandir ou mourir», les propositions de décroissance démystifient le rôle central d’une croissance mesurée par l'augmentation du produit intérieur brut (PIB).

Définition

Le modèle de la décroissance propose une transition vers des niveaux de production et de consommation plus faibles et durables. En substance, il s’agit de restreindre l’espace économique pour laisser plus de latitude à la coopération humaine et aux écosystèmes.

La proposition prévoit ce qui suit :

• Réduire la production superflue, consommatrice de grandes quantités de ressources et d'énergie, qui génère des émissions destructrices, en particulier dans les pays du Nord (par exemple l’industrie automobile et l’industrie militaire).
• Réorienter les investissements vers le secteur des services de soins, des infrastructures sociales et de la restauration de l'environnement.

Perspective féministe

Les perspectives féministes sur la théorie et la pratique de la décroissance soutiennent qu'il est également nécessaire de redéfinir et de reconnaître la valeur du travail rémunéré et non rémunéré, sur le marché comme dans le secteur des soins aux personnes. Ceci contribuerait à surmonter les stéréotypes de genre traditionnels, les écarts de salaires en vigueur et les inégalités de revenus qui dévalorisent le travail réalisé dans le domaine des soins.

Pour en savoir plus sur cette proposition :

• Dans The Future WE Want: Occupy development (L'avenir que nous voulons : Occuper le développement), Christa Wichterich fait valoir que pour briser la logique hégémonique de la croissance débridée et le retour rapide sur investissement, un autre modèle de développement doit émerger qui combinerait les trois piliers suivants : les soins, les biens communs ainsi qu’une production et une consommation adéquates. Article en anglais uniquement.
• Dans Equitable, Ecological Degrowth: Feminist Contributions (Décroissance équitable et écologique : Contributions féministes), Patricia Perkins suggère d’élaborer des indicateurs alternatifs concernant le bien-être, qui comprendraient notamment des données sur l’équité économique et sociale ainsi que des statistiques sur la répartition du temps de travail. Elle vise à démontrer l'importance du travail et des services non rémunérés pour l'économie et à proposer un mécanisme qui permettrait d’attribuer une valeur à cette contribution.