The results of your research will also shape your advocacy – for example, your results will have revealed which sectors fund the most and which sectors you feel need donor education.

In this section

• Build your advocacy strategy
• Reach out to your network
• Adapt your strategy to the sector
  1. Women’s rights organizations
  2. Bilaterals and multilaterals
  3. Private foundations
  4. Women’s funds
  5. Private sector and new donors

Build your advocacy strategy

In the “Frame your research” section of this toolkit we recommend that you plot out what goals you hope to accomplish with your research. These goals will allow you to build an advocacy strategy once your research is complete.

An advocacy strategy is a plan of distributing your research results in a way that allows you to accomplish your goals, falling under the broader goal of advocating with key sectors to make positive changes for resources for women’s rights organizing.

Using the goals defined in your research framing:

• List the potential groups of contacts who can be interested in your research results
• For each group, explain in one sentence how they can help you achieve your goal.
• For each group, mark what tone you are supposed to use to talk to them (formal professional, commentary casual, do they understand the field’s jargon?)
• List every media that can allow you to reach these audiences, in the proper tone (social media to build community feeling, press release for official announcement to a general audience, etc.)

From this list – as exhaustive as possible, chose which ones are the most efficient for achieve your goals. (See below for specific examples of audiences and advocacy methods)

Once you have a strategy, you can start the dissemination.

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Reach out to your network

To disseminate your results, reach out first to the contacts through whom you distributed your survey, as well as to all your survey and interview participants.

• First, take this opportunity to thank them for contributing to this research.
• Share with them the main survey results and analysis.
• Make it easy for them to disseminate your product through their networks by giving them samples of tweets, Facebook posts or even a short introduction that they could copy and paste on their website.

Do not forget to state clearly a contact person and ask for a confirmation once they have published it.

On top of making you able to track who disseminated your report, it will help build stronger relationships within your network.

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Adapt your strategy to the sector

As an example, we present below a list of sectors AWID engages in advocacy.

• Use this list as a point of departure to develop your own sector-specific advocacy plan.
• Create an objective for what you hope to accomplish for each sector.
• Be sure to add any additional sectors to this list that are relevant for your particular research, such as local NGOs or local governments, for example.

Your list of advisory organizations and individuals will also be useful here. They can help you disseminate the report in different spaces, as well as introduce you to new organizations or advocacy spaces.

1. Women’s rights organizations

Sample objectives: Update women’s rights organizations on funding trends; brainstorm collaborative efforts for resource mobilization using research findings; influence how they approach resource mobilization

Examples of possible advocacy methods:

• Offer seminars, learning cafés or other events throughout your region, in relevant languages, in order to update women’s rights organizations with the findings of your research.

• If you can’t physically reach everyone in your region, think about setting-up a webinar and online presentations.

• Present your findings at larger convenings, such as the Commission on the Status of Women (CSW).

• Beyond your own organizations’ newsletters and website, write articles on different platforms that are frequented by your target audience.
  Some examples: World Pulse, OpenDemocracy, feministing.

2. Bilaterals and multilaterals

Sample Objective: Raising awareness about how funding is not meeting established commitments and how this sector needs to improve funding mechanisms to finance women’s rights organizing.

Identify which bilateral & multilaterals have the most influence on funding – this could include local embassies.

Examples of possible advocacy methods:

• Enlist ally organizations and influential individuals (some may already be your advisors for this research process) to do peer education.
• Seek their assistance to disseminate research finding widely in large multilaterals (like the UN).
• Present at and/or attend influential spaces where bilaterals and multilaterals are present, such as GENDERNET .
• Publish articles in outlets that are read by bilaterals and multilaterals such as devex, Better Aid, Publish What You Pay.

3. Private foundations

Sample Objective: Expand the quality and quantity of support for women’s rights organizations.

Examples of possible advocacy methods:

• Attend and/or present at events led by private foundations.
• Approach private foundations through membership groups, such as the International Human Rights Funders Group or African Philanthropy Network. Propose sessions at their events.
• Reach out to progressive grantmaking alliances, such as EDGE Funders, for dissemination and possible presentation.
• Publish articles on different outlets read by private funders, such as The Chronicle of Philanthropy and Alliance Magazine.

4. Women’s funds

Sample Objective: Encourage them to continue their work at higher scale.

Examples of possible advocacy methods:

• Hold presentations at the women’s funds in your region and in countries that you hope to influence.
• Disseminate your research findings to all women’s funds that impact the region, priority issue or population you are focusing on.
• Consider doing joint efforts based on the results of the findings. For example, you could propose to collaborate with a fund to develop an endowment  that closes the funding gaps found in your research.

5. Private sector and new donors

Sample Objective: Increase their understanding of the field and encourage coherence between their philanthropic interests and business practice.

Examples of possible advocacy methods:

• Enlist ally organizations and influential individuals (some may already be your advisors for this research process) to do peer education.
• Arrange meetings with influential private actors to present your research findings.
• Host your own meeting, inviting private sector actors, to share the findings and to advocate for your position.

Make sure to adapt your presentations, propositions and applications to each targeted group.

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Previous step

8. Finalize and format

Are you ready to start your own research?

We strongly recommend referring to our Ready to Go worksheet to assess your own advancement.

Estimated time:

• 1-2 years, depending on advocacy goals

People needed:

• 1 or more communications person(s)

Resources needed:       

• List of spaces to advertise research
• List of blogs and online magazines where you can publish articles about your research finding
• List of advisors
• Your WITM information products
• Sample of Advocacy Plan

Previous step

8. Finalize and format

Ready to Go? Worksheet

Download the toolkit in PDF

Despite their rigidity in matters of doctrine and worldview, anti-rights actors have demonstrated an openness to building new kinds of strategic alliances, to new organizing techniques, and to new forms of rhetoric. As a result, their power in international spaces has increased.

There has been a notable evolution in the strategies of ultra conservative actors operating at this level. They do not only attempt to tinker at the edges of agreements and block certain language, but to transform the framework conceptually and develop alternative standards and norms, and avenues for influence.

Strategy 1: Training of UN delegates

Ultra conservative actors work to create and sustain their relationships with State delegates through regular training opportunities - such as the yearly Global Family Policy Forum - and targeted training materials.

These regular trainings and resources systematically brief delegates on talking points and negotiating techniques to further collaboration towards anti-rights objectives in the human rights system. Delegates also receive curated compilations of ‘consensus language’ and references to pseudo-scientific or statistical information to bolster their arguments.

The consolidated transmission of these messages explains in part why State delegates who take ultra-conservative positions in international human rights debates frequently do so in contradiction with their own domestic legislation and policies.

Strategy 2: Holding international convenings

Anti-rights actors’ regional and international web of meetings help create closer links between ultra conservative Civil Society Organizations (CSOs), States and State blocs, and powerful intergovernmental bodies. The yearly international World Congress of Families is one key example.

These convenings reinforce personal connections and strategic alliances, a key element for building and sustaining movements. They facilitate transnational, trans-religious and dynamic relationship-building around shared issues and interests, which leads to a more proactive approach and more holistic sets of asks at the international policy level on the part of anti-rights actors.

Strategy 3: Placing reservations on human rights agreements

States and State blocs have historically sought to undermine international consensus or national accountability under international human rights norms through reservations to human rights agreements, threatening the universal applicability of human rights.  

The Convention on the Elimination of Discrimination Against Women (CEDAW) has received by far the most reservations, most of which are based on alleged conflict with religious law. It is well-established international human rights law that evocations of tradition, culture or religion cannot justify violations of human rights, and many reservations to CEDAW are invalid as they are “incompatible with the object and purpose” of CEDAW. Nevertheless, reference to these reservations is continually used by States to dodge their human rights responsibilities.

‘Reservations’ to UN documents and agreements that are not formal treaties - such as Human Rights Council and General Assembly resolutions - are also on the rise.

Strategy 4: Creating a parallel human rights framework

In an alarming development, regressive actors at the UN have begun to co-opt existing rights standards and campaign to develop agreed language that is deeply anti-rights.

The aim is to create and then propagate language in international human rights spaces that validates patriarchal, hierarchical, discriminatory, and culturally relativist norms.

One step towards this end is the drafting of declarative texts, such as the World Family Declaration and the San Jose Articles, that pose as soft human rights law. Sign-ons are gathered from multiple civil society, state, and institutional actors; and they are then used a basis for advocacy and lobbying.

Strategy 5: Developing  alternative ‘scientific’ sources

As part of a strategic shift towards the use of non-religious discourses, anti-rights actors have significantly invested in their own ‘social science’ think tanks. Given oxygen by the growing conservative media, materials from these think tanks are then widely disseminated by conservative civil society groups. The same materials are used as the basis for advocacy at the international human rights level.  

While the goals and motivation of conservative actors derive from their extreme interpretations of religion, culture, and tradition, such regressive arguments are often reinforced through studies that claim intellectual authority. A counter-discourse is thus produced through a heady mix of traditionalist doctrine and social science.

Strategy 6: Mobilizing Youth

This is one of the most effective strategies employed by the religious right and represents a major investment in the future of anti-rights organizing.

Youth recruitment and leadership development, starting at the local level with churches and campuses, are a priority for many conservative actors engaged at the international policy level.  

This strategy has allowed for infiltration of youth-specific spaces at the United Nations, including at the Commission on the Status of Women, and creates a strong counterpoint to progressive youth networks and organizations.

Strategy 7: Defunding and delegitimizing human rights mechanisms

When it comes to authoritative expert mechanisms like the UN Special Procedures and Treaty Monitoring Bodies and operative bodies like the UN agencies, regressive groups realize their potential for influence is much lower than with political mechanisms^[1].

In response, anti-rights groups spread the idea that UN agencies are ‘overstepping their mandate,’ that the CEDAW Committee and other Treaty Bodies have no authority to interpret their treaties, or that Special Procedures are partisan experts working outside of their mandate. Anti-rights groups have also successfully lobbied for the defunding of agencies such as the United Nations Population Fund (UNFPA).

This invalidation of UN mechanisms gives fuel to state impunity. Governments, when under international scrutiny, can defend their action on the basis that the reviewing mechanism is itself faulty or overreaching.

Strategy 8: Organizing online

Conservative non-state actors increasingly invest in social media and other online platforms to promote their activities, campaign, and widely share information from international human rights spaces.

The Spanish organization CitizenGo, for example, markets itself as the conservative version of Change.org, spearheading petitions and letter-writing campaigns. One recent petition, opposing the establishment of a UN international day on safe abortion, gathered over 172,000 signatures.

Overarching Trends:

• Learning from the organizing strategies of feminists and other progressives.
• Replicating and adapting successful national-level tactics for the international sphere.
• Moving from an emphasis on ‘symbolic protest’ to becoming subversive system ‘insiders.’

By understanding the strategies employed by anti-rights actors, we can be more effective in countering them.

[1] The fora that are state-led, like the General Assembly, the Human Rights Council, and UN conferences like the Commission on the Status of Women and the Commission on Population and Development

Other Chapters

• Key impacts on the international human rights system
• Key opposition actors
• Key opposition discourses

Read the full report

Other Chapters

• Key impacts on the international human rights system
• Key opposition actors
• Key opposition discourses

Read the full report

لجعل الواقع المركّب لتمويل الأشكال المختلفة من التنظيم النسوي، مرئي

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